LEM Products

Our advertising campaign was positioned around "No Excuses", communicating to hunters that there is no excuse to not process their own game after a hunt. We developed a wide range of digital banner advertisements that captured this messaging in a concise and engaging presentation. Clickthrough on these ads would lead the consumer to the "No Excuses" campaign landing page.

We developed and produced video content for the "No Excuses" campaign. My role was extensive during this production. I developed the script treatment, storyboarded the videos, hired voiceover talent, purchased props, designed the set, and directed the video. Covington-based Drive Media House was our creative partner and producer, handling the principal photography, lighting, color grading, and editing services.

We shot several scenes with both products and talent, and edited the footage into several videos, each serving as a rebuttal to a hunter's excuse for not processing their own game.

All campaign traffic led users to the "No Excuses" campaign landing page. This page provided original recipes, featured products, and blog content that aimed to educate a hunter considering ditching the butcher and processing their own meat in order to drive up sales.