Josh Whelchel is a multi-talented composer, developer, and entrepreneur who hired me to design a logo for his new record label. I sought to embody the delightful, curious, mystical nature of the New Zealand-native kakapo parrot.
Entering the project I knew that the bird would be the focal point, so I explored a range of design styles ranging in detail and fidelity.
The chosen concept offers the label modular design elements that can work as icons, textural elements, or cohesively as the whole bird.